Cookie policy
This policy explains how Bubbasafe uses cookies and similar technologies when you visit bubbasafe.com.au — what they do, why we use them, and the simple ways you can control them. It works alongside our Privacy Policy.
Last updated: 23 July 2026
What are cookies?
Cookies are small text files that a website places on your device — your phone, tablet or computer — when you visit. They let the site remember things about your visit, such as what’s in your cart or which pages you’ve looked at, so your next visit is faster and smoother.
We also use a few closely related technologies that work in a similar way. When we say “cookies” in this policy, we mean all of them:
- First-party cookies — set by Bubbasafe to run our own store.
- Third-party cookies — set by trusted partners we rely on, such as our payment and analytics providers.
- Pixels & tags — tiny snippets of code that help us understand whether an email was opened or an ad was useful.
- Local storage — a browser feature that lets us keep small pieces of information, like your cart, on your device between visits.
Cookies can be session cookies, which disappear when you close your browser, or persistent cookies, which stay on your device for a set period so we can recognise you when you return.
The types of cookies we use
We group our cookies into four categories. Essential cookies are always on because the store simply won’t work without them; the rest you can accept or decline through our cookie banner or your browser settings.
| Category | What it does | Examples | Can you opt out? |
|---|---|---|---|
| Essential | Keeps the core store working — remembering your cart, keeping you securely signed in, applying discount codes and processing checkout safely. | Shopping cart, checkout session, fraud prevention, load balancing | No — the site can’t function without these |
| Performance & analytics | Helps us understand how visitors find and use our pages, which products get the most interest, and where the experience could be smoother — always in aggregate, never to identify you personally. | Page views, time on page, most-viewed products, error tracking | Yes |
| Functional | Remembers the choices you make so the site feels tailored to you — things like which Baby View character you last viewed or that you’ve already dismissed a banner. | Recently viewed characters, saved preferences, live-chat state | Yes |
| Marketing | Lets us show you more relevant Bubbasafe content and measure whether our ads and emails are useful, so we’re not repeating the same message or wasting your time. | Social media pixels, ad measurement, email open tracking | Yes |
Managing your cookies
You’re always in control. There are two easy ways to manage what Bubbasafe stores on your device.
On our website
The first time you visit, our cookie banner lets you accept all cookies or keep only the essential ones. You can revisit that choice at any time — look for the “Cookie preferences” link in the footer of any page — and your updated selection takes effect straight away.
In your browser
Every major browser lets you view, block or delete cookies from its settings menu. You can usually choose to clear existing cookies, block third-party cookies, or ask to be warned before a cookie is set:
- Google Chrome — Settings → Privacy and security → Third-party cookies.
- Safari — Settings → Privacy → Manage Website Data (or, on iPhone, Settings → Apps → Safari).
- Microsoft Edge — Settings → Cookies and site permissions.
- Firefox — Settings → Privacy & Security → Cookies and Site Data.
Please note that blocking or deleting essential cookies may stop parts of our store from working — for example, you may not be able to keep items in your cart or complete checkout. Turning off performance, functional or marketing cookies won’t break the site; some conveniences will simply be less tailored to you.
Most browsers also offer a “Do Not Track” signal. Because there is still no agreed industry standard for how sites should respond to it, we honour your choices through our cookie banner and browser controls instead.
Third-party cookies
To run a secure, modern online store we work with a small number of trusted providers who may set their own cookies when you visit us. We only share what each partner needs to do its job, and each has its own privacy and cookie policy:
- Payments — our payment processor uses cookies to verify your card securely and help prevent fraud at checkout. We never see or store your full card details.
- Analytics — an analytics provider helps us measure traffic and improve the site, using aggregated data that doesn’t identify you by name.
- Social & advertising — platforms like Instagram, Facebook and TikTok may set cookies when their content or ads appear, so they can measure engagement.
- Support & email — our live-chat and email tools use cookies and pixels to keep conversations connected and to tell whether a message was delivered and opened.
We don’t control cookies set by these third parties, so we can’t change or delete them for you — but you can manage them through your browser settings above, or through each provider’s own opt-out tools. For more on how we handle the information we collect, see our Privacy Policy.
Changes to this policy
As our store grows and technology changes, we may update this Cookie Policy from time to time. When we do, we’ll revise the “Last updated” date at the top of this page, and we’ll flag anything significant through our cookie banner. We’d encourage you to check back now and then so you always know what we’re storing and why.
Contact us
Have a question about cookies, your privacy or the choices above? Our Melbourne-based team is genuinely happy to help.
- Email: support@bubbasafe.com.au
- Contact form: bubbasafe.com.au/contact
- Post: Bubbasafe, Coburg North, Melbourne VIC, Australia
Your data, your call
We only ever want to make your Bubbasafe experience safer and smoother — never to track you for the sake of it. Read how we protect the information we hold, or reach out with any question.