Privacy policy
Your family’s safety is why Bubbasafe exists — and looking after your personal information is part of that trust. This policy explains, in plain language, what we collect, why we collect it, and the choices you have. We handle your information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Last updated: 23 July 2026 · Bubbasafe · ABN 00 000 000 000 (placeholder)
What we collect
We only collect the information we genuinely need to sell you a Baby View, deliver it, support it and keep you updated where you’ve asked us to. Depending on how you use our site, that may include:
- Identity & contact details — your name, email address, phone number and delivery/billing address when you place an order, register a product or contact us.
- Order & account information — the products you buy (such as your Baby View character choice or an Extended Warranty), order history, and any product-registration details like your vehicle model for CarPlay compatibility.
- Payment information — processed securely by our payment provider. We store only a payment reference and the last few card digits; we never see or store your full card number.
- Communications — the content of enquiries, reviews, warranty claims and support messages you send us.
- Technical & usage data — your device, browser, IP address and how you move through our site, collected via cookies and analytics (see below).
You don’t have to give us personal information — but if you choose not to, we may not be able to process your order, deliver your Baby View or provide support.
How we use it
We use your information only for purposes you’d reasonably expect, including to:
- Process, pack and ship your order from our Coburg North warehouse, and keep you updated on its progress.
- Provide customer support, handle returns and honour our warranty.
- Verify vehicle compatibility and complete product registration.
- Send order confirmations, dispatch notifications and other service messages you need to receive.
- Send marketing emails — but only where you’ve opted in (see Marketing communications below).
- Improve our website, products and service, and keep everything secure and running smoothly.
- Meet our legal, tax and consumer-law obligations under Australian law.
Cookies & analytics
Like most websites, Bubbasafe uses cookies and similar technologies to keep your cart working, remember your preferences, understand which pages are useful, and measure the performance of our advertising. Some cookies are essential to the site functioning; others are optional and used for analytics or marketing.
You can control or clear cookies at any time through your browser settings, and decline non-essential cookies via the banner on our site. For the full detail on the cookies we use and how to manage them, see our Cookie Policy.
Marketing communications
We’ll only send you marketing — product launches, new characters, offers and safety tips — if you’ve chosen to subscribe, for example through our newsletter sign-up or at checkout. We keep our emails genuinely useful and never sell your details to other marketers.
- Every marketing email includes a one-click unsubscribe link, and we action opt-outs promptly.
- You can also update your preferences or opt out at any time by emailing hello@bubbasafe.com.au.
- Opting out of marketing won’t stop essential service messages, such as order confirmations and shipping updates, which we need to send to complete your purchase.
Disclosure to third parties
We don’t sell your personal information. We do share limited information with trusted service providers who help us run Bubbasafe, and only so they can perform their role for us:
- Payment processors — to securely take payment and guard against fraud. They receive your payment details directly; we only receive a confirmation and a reference.
- Shipping & logistics carriers (such as Australia Post and our courier partners) — to deliver your order. They receive your name, address and contact details for delivery and tracking.
- Technology providers — our website, hosting, email, analytics and customer-support tools.
- Professional advisers & authorities — our accountants and legal advisers, or government and law-enforcement bodies where we’re required or authorised by law to disclose information.
Where we engage a provider, we take reasonable steps to ensure they only use your information for the purpose we’ve given it to them and protect it appropriately.
Data security & storage
We take the security of your information seriously. Our site runs over encrypted HTTPS connections, payment data is handled by PCI-compliant providers, and access to personal information within Bubbasafe is limited to team members who need it to do their job.
We keep personal information only as long as we need it for the purposes described here, or as required by Australian tax, consumer and record-keeping laws — after which we securely delete or de-identify it. No online system can ever be guaranteed 100% secure, but if a data breach likely to cause serious harm ever occurred, we would respond in line with the Notifiable Data Breaches scheme and notify affected people and the OAIC as required.
Overseas disclosure
Some of the service providers we rely on — for example cloud hosting, email and analytics platforms — may store or process data on servers located outside Australia. Where this happens, we take reasonable steps to ensure your information is handled consistently with the Australian Privacy Principles and protected to a comparable standard. We’ll always aim to keep Australian customer data within Australia where practical.
Your rights & access
Under the Australian Privacy Principles, you have the right to:
- Access the personal information we hold about you.
- Correct information that is inaccurate, out of date or incomplete.
- Request deletion of your information, where we’re not required to keep it by law.
- Opt out of marketing at any time.
To make any of these requests, just email us at hello@bubbasafe.com.au. We’ll verify your identity, respond within a reasonable time (usually within 30 days), and won’t charge you simply for asking. If we ever decline a request, we’ll explain why in writing.
Complaints
If you believe we’ve mishandled your personal information, please tell us first — we take it seriously and want the chance to put things right. Email hello@bubbasafe.com.au with the details and we’ll investigate and respond promptly.
If you’re not satisfied with our response, you can escalate the matter to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by calling 1300 363 992.
Australian Privacy Principles compliance
Bubbasafe is committed to handling personal information in accordance with the Privacy Act 1988 (Cth) and the thirteen Australian Privacy Principles. That means being open about how we manage your information, collecting only what we need, using and disclosing it only for the purposes you’d expect, keeping it accurate and secure, and giving you meaningful access and control. We review this policy periodically and will post any updates on this page with a revised “last updated” date.
Questions about your privacy?
Our Melbourne-based team is the privacy contact for Bubbasafe. If you have a question, a request to access or correct your details, or a concern about how we handle your information, we’re here to help.
Bubbasafe · Coburg North, Melbourne VIC · ABN 00 000 000 000 (placeholder) · hello@bubbasafe.com.au